Across North America, bird populations are declining at alarming and unsustainable rates.
Some grassland bird species have lost as much as 95% of their population since 1970, and we are working hard to reverse those trends. Many birds are migratory in nature, so research and conservation efforts must address the entire annual cycle of a bird’s life—on breeding and wintering grounds and across the places in-between, including international borders.
Our Vision & Mission
We believe the world needs birds.
We envision a future where birds are forever abundant, contributing to healthy landscapes and inspiring human curiosity and love of nature. Our mission is to conserve birds and their habitats through an integrated approach of science, education and land stewardship. Our work radiates from the Rockies to the Great Plains, Mexico and beyond.
Achieving Our Vision
Our strategic plan provides a roadmap to delivering the following outcomes:
- Generate and share cutting edge scientific data to advance knowledge and inform effective bird conservation
- Immerse children and adults in nature and foster stewardship values across generations
- Enhance, restore and conserve bird habitat and improve overall landscape health working in partnership with others
- Ensure a thriving conservancy for the 21st Century and beyond.
Click the dropdown menus below to learn more about each Goal’s supporting strategies, tactics and outcomes: